What is a SERP?

A Serp is a Search Engine Results Page.  When a person does a search for a keyword or phrase on Google, Yahoo, Bing, or any other search engine, they get a SERP.  Where your business ranks in the SERP’s will make or break your business website.  As you can see, we said business website, not your business.

Your business may be productive right now, but with poor SERP results, you have a broken business website.  Your business may slow down, or is already slow, and a broken business website, will not help you grow your business.  The closer you are to the #1 page in the #1 spot in the SERP’s the better your chances of gaining business.  The fact is the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30.

What is SEO?

SEO is Search Engine Optimization.  Search engine optimization is broken down into 2 parts.  Onsite SEO and Offsite SEO.

Onsite SEO is everything that is done internally on your website.  For example:  website structure, keyword usage, content and linking, just to name a few.

Offsite SEO is everything that is done externally from your website to promote your website.  This promotion of your website helps in your SERP position.  For example: Facebook, Twitter, and Youtube, to name a few.

The bottom line is, GOOD SEO means GOOD SERP positions, and POOR SEO means POOR SERP positions.

From the above statistics, would you rather be anywhere on page 1-10 or on page 11- search engine infinity.

SEO is the most important aspect of website design and development.  We at SC Online Marketing take pride in our SEO, so you can feel comfortable knowing that your site is performing the way it should.

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Contact SC Online Marketing today, to insure your SERP success.